B2UXLAB – Business to User Experience Lab

Validate your product innovations at an early stage

The Business to User Experience Lab (B2UXLAB) provides the ideal infrastructure for researchers and manufacturers to collaborate with each other. On neutral ground, concepts can be developed, prototypes built and presented to different user groups, and also tested and validated, even under lock and key, if necessary. The workshop character of the lab makes it possible to present even rough and premature concept studies in an appealing way. The lab areas are also optimally connected to other laboratories as well as Fraunhofer IBP's exceptional testing infrastructure, thus also enabling technical solutions to be validated. The infrastructure is rounded off by mobile working elements, a spacious meeting area and a wide range of control systems such as KNX, EIB, DALI and DMX.

Highlight of the High Performance Center

WHAT IT IS ALL ABOUT

Within the scope of the High Performance Center Mass Personalization, the term Business to User (B2U) was created in addition to the classical terms Business to Business (B2B) and Business to Customer (B2C). B2U describes the shift towards absolute user-centricity and this is exactly where the B2UXLAB comes in. Novel concepts can be validated and tested at an early stage. Not only technical parameters, but also user experience and the general evaluation and acceptance by users and user groups are examined.

The B2UXLab without experimental equipment and mockups
© Fraunhofer IBP / Markus Guhl
The B2UXLab without experimental equipment and mockups, which can also be used for events.
Employee virtually inspecting a sunshade
© Fraunhofer IBP / Markus Guhl
Employee virtually inspecting a sunshade in the VR software.
Experience the "Hybrid Mockup" in the B2UXLab
© Fraunhofer IBP / Markus Guhl
Experience the "Hybrid Mockup" in the B2UXLab (a test bed developed at IBP for realistic & immersive sampling).